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Facebook tackles Spammy Engagement Bait!

authenticitySo you may or may not have heard the news, but Facebook announced this week that they are tackling spammy posts and targeting publishers who try to bypass the authenticity of the Facebook newsfeed by announcing plans to demote individual posts from people and pages that use engagement bait such as “like this” “share this” “comment below if” or ask for other actions of this nature.

Those who seek to “cheat” the Facebook algorithm in this way in order to get greater reach should expect to see their posts reach decrease.

However it is also worth noting that Facebook added a caveat to this saying:

“Posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips, will not be adversely impacted by this update.”

So what does Facebook want from those using their pages function for promotion?

“Page Admins should continue to focus on posting relevant and meaningful stories that do not use engagement bait tactics.”

With that in mind, what can you say on Facebook to encourage people to engage with your posts in an authentic and non-spammy fashion?

Well we have some ideas right here for you!

Instead of posts asking people to Like, Share, Comment, Tag, Sign Up

Try saying: Save this for later, tell someone who needs this product, let someone who would like this know, what do you think? We’d love to know your thoughts, want to hear more about? Want to keep in touch? When was the last time you… , don’t miss an update, join the conversation!

Any phrase which encourages people to authentically engage with your page or business.

Instead of: “Enter, Free, Win, % off” etc

Try: Get involved, Be a part of, Snap this up, It won’t cost you a thing, a great opportunity, this one is half the price, This one is £ cheaper, try your luck, because we’re feeling generous, love a bargain? FOMO? Don’t miss out…

Controversial Terms in Wellness, Cosmetic, Fashion or Religion: 

Whilst this latest update doesn’t cover controversial terms, we often have our friends working in the wellness/fashion industry tell us that Facebook doesn’t like their posts, but there are ways to make sure your your posts are are shown, or that your ads are improved by considering the language and imagery you are using in your posts.

Instead of: Weight loss, Drop a Dress Size, Slim, Slimmer, Botox, Fake Fur, Christian, Protestant, Islamic, ADHD, 

Try: Fitter, healthier you, new improved you, feel better in your self, want to improve your self-esteem, want to look/feel better within yourself, no animal products, guilt-free fashion, are you concerned, do you feel that…   those who follow the bible, those who read the koran, those who believe… so use positive, inclusive language in any posts of a controversial nature.

The key to getting engagement for all posts is to use positive, inclusive, authentic language which encourages people to honestly engage with your posts. If you do this, then your posts are more likely to get engagement than those posts which try to cheat the Newsfeed algorithms.

Plus for your business, this helps to build the know/like/trust relationship and in turn boosts sales figures. What’s the good in having 10,100, 1000 or 100000 likes on a post and no sales!!

What do you think? Will this announcement change the way that you market to your audience?


December 20, 2017 In: marketing Comments (None)