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Are you guilty of a “Leap Year” Marketing Strategy?

February 29, 2016 In: Uncategorized Comments (None)

leapToday we want to ask….

Are you guilty of a “Leap Year” Marketing Strategy?

Does your Marketing feel like a “once every four years” occurrence?

Do you “Leap” from one idea to another with your marketing without doing anything consistently or regularly?

 

 

It’s so easy to get bogged down in the day to day and forget to market your company regularly – especially if perhaps you feel that you have enough clients for the moment and aren’t actively seeking more.

However, it’s good practice to be doing something to market your business every day – either yourself or outsourcing through an agency. Just doing one small thing each day can have a big impact – you know the saying “From tiny acorns, mighty oaks grow”.

You never know which of your marketing activities will generate a new sale, so here are some ideas of something small you could do each day this week to market your business and if you need help with your Marketing, well feel free to get in touch with us!

Day One:
Update your Social Media Status – Post a pic or write about your plans for the week ahead.

 

Day Two:
Attend a Networking Event – getting out there and meeting other business owners is a great source of referrals.

 

Day Three:
Send a handwritten card or a small token to an existing client or someone who has helped your business recently. They will most probably appreciate the gesture and you taking the time to write!

 

Day Four:
Make a quick video with a hint/tip or advertising your latest product/service and post it on your Blog or Website and via Social Media .
Go on.. be Brave!!

 

Day Five:
Send out an Email Bulletin or Newsletter to your list of existing and prospective clients.
This doesn’t have to be too long – just something which keeps your name on the tip of the tongue!

 

Let us know how you get on with those activities!