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As a small business when you go networking, you are often given 60 seconds to give your “elevator pitch” which is essentially a one minute slot to sell yourself and your business. Having written many 60 second elevator pitches, it got me thinking about what happens in 60 seconds online.
So I had a look around and found the fantastic infographic below from Smart Insights.
Did you know that:
That’s a lot of content!! The world is truly suffering “content shock” online. There are a lot of engaged and active users on social media, but there is also a huge amount of information competing for their attention, so having a quality marketing strategy on your part matters, because Social Media is a competition for Attention. It’s interesting to note that the amount of content posted has dramatically increased in the last three years.
If you want to strategically create content which engages your ideal client, and which they don’t just scroll past, and if you want to ensure that your content is sent out at the time most likely to maximise your exposure and you are not sure how to, then come and have a chat with us as we can help you with this.